“Hi Creativity, let me introduce you to Discipline. Discipline, this is Creativity.”

- SFCG

Opposites attract if you let SFCG be your matchmaker. Meld your creative inspiration with the unrelenting discipline to get things done well.

Creativity Workshops
Don’t let a silly little thing like reality stop you from thinking the next great thought. Take you and your team offsite and engage in some creative, mind-bending, thought-provoking mental gymnastics. SFCG will throw so many creativity drills, challenges, problems and tools at you that you’ll either generate the next BIG IDEA or explode trying. Either way, you’ll discover creativity you never knew you had and maybe, just maybe, the next big idea will pop out.

Concept Testing
Ready to play Jeopardy? Here is the answer. ‘Betamax video recorders’, ‘Pre iPod MP3 Players’ and ‘The Newton’.

Do you know what the question is? . . . “What are three creative things that no one ever wanted?”

Creativity is great, but without market validation, you too will waste time and money chasing a market that never existed. SFCG’s research team will advise and deliver on the best concept testing research methods to give you an independent, objective perspective.

Product Requirements Lifecycle Management
Wait, what the heck is “Product Requirements Lifecycle Management”??? Oh, it’s part of that discipline thing. When it’s time to make sure “The Suits” buy in on the product, you need a lot more than that crumpled napkin drawing in your pocket. SFCG is a certified reseller of Accept 360° from Accept Software. We can work with you to implement a relatively painless requirements management solution so your R&D, product management, engineering, product marketing and executive team can get on and stay on the same page from concept to release.

Planning & Resource Optimization
Every planner knows they must trade off speed, cost and features with every release of every roadmap. What is the best combination? Let SFCG help you explore different approaches for getting to market with a winner. From the age old “Do I outsource or internally develop?” question to alternative scenarios for feature sets, mile stones and fall back plans, we’ve got the tools and techniques to help.

Development
Development? Ok, we’ve got to draw the line somewhere. While we’ve got the talent to get into development issues, we tend to stay out of it. After all, that’s your job. We’ll focus on giving you the systems and research to build something that will sell.

Launch
Product marketing is the purview of our marketing communications and lead generation practices. Go talk to those guys if you want to learn more.

“Wait a second. Tell me more about this Accept 360° thing?”
Call us crazy, but we figured that instead of just getting some advice and recommendations, you might actually want permanent, company-altering revolution to take place when we’re around. Accept 360° spearheads that revolution. We’re the muscle behind it.

You can learn more about Accept 360° by visiting the Accept Software web site. But here are some bullet points that give you the gist of it:

  • Instead of using spreadsheets, word documents and emails to cobble together your product roadmap and MRD/PRD, you’ll have an easy-to-use system. Isn’t it crazy not to have a system?
  • It’s hosted software that’s secure, available and fast. Just wait until you see the user interface.
  • Not only will you track the product plan, but you can track how badly customers and prospects want your future requirements. So you build what customers want.
  • And you can also track the alignment to your company strategy. So development does what you want.
  • Oh yeah, and you can quickly model scenarios for getting to market faster, cheaper or with better requirements. So you optimize delivery.
  • Starting to see why they call it “Accept 360°”? Get it? It’s a 360° view of what’s going on with your product. Somebody in marketing is very clever.
  • We think it’s the best solution in the market. That’s why we’re a certified reseller.

>> Click here to learn more about SFCG's practice with Accept


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